Free tool
Clipping campaign CPM calculator
For brands and creators paying for clips: what your budget buys at a given CPM, how many clips it takes, and how it compares with buying the same views as ads.
Result
5,000,000
paid views for $5,000 at $1.00 CPM
- Cost per view
- $0.001
- Paid clips needed at 8,000 views each
- 625
- Views where one clip hits the payout cap
- 300,000
- Same views bought as ads at $10 CPM
- $50,000
Clipping buys these views for $45,000 less than ads would, and the clips keep collecting views after the budget is spent.
The other half of a campaign
Clippers post better when the cuts are already good.
We cut your long videos into ready-to-post clips (captions, hooks, titles) the same day you publish, for your team or your campaign's clippers. Or start with five clips from one episode for $9.
FAQ
- What is CPM in a clipping campaign?
- Cost per mille: what you pay clippers for every 1,000 views their clips get. A $5,000 budget at a $1 CPM buys 5 million paid views. On Content Rewards most campaigns pay between $0.50 and $3 per 1,000 views.
- How do I pick a CPM?
- High enough that good clippers choose your campaign over the others live that day, low enough that the budget buys the reach you need. Look at what comparable campaigns in your category pay right now; our campaign finder lists every live rate hourly.
- Why set a maximum payout per clip?
- So one viral clip cannot eat the whole budget. Views past the cap still count for your brand but cost nothing, which lowers your effective CPM.
- Is clipping cheaper than paid ads?
- Usually, per view: short-form ads commonly cost several dollars per 1,000 impressions, while clipping campaigns pay around $1 per 1,000 real views, and the clips keep collecting views after the campaign. Enter your own ads CPM to compare.
Let's find your tech advantage.
Tell us about your business and get a free tech audit — a short video and a one-page report on where technology can win you time and customers. No cost, no obligation.