How much does YouTube pay per 1,000 Shorts views?

The short answer: cents, not dollars

A monetized Shorts channel typically earns somewhere between a few cents and about 20 cents per 1,000 views. YouTube does not publish an official rate, so every number below is an estimate from a named source, not a promise.

Business Insider asked creators for their real figures in 2023. Seven Shorts creators reported RPMs of $0.04 to $0.06 per 1,000 views, while eight long-form creators reported $1.61 to $29.30. vidIQ published its own channel's result: 1 million Shorts views earned $95.29, an RPM of about $0.09.

AIR Media-Tech, a creator network, pulled YouTube Analytics data from 274 channels that post Shorts. It found Shorts RPM clusters between $0.07 and $0.20 per 1,000 views for most niches, and that Shorts RPM is 3% to 14% of the same channels' long-form RPM in almost every niche. Music was the exception, where Content ID closes much of the gap.

How YouTube Shorts revenue sharing works

Shorts are not paid per ad on your video. Ads run between Shorts in the feed, so YouTube pools that money each month and splits it, according to its help page on Shorts revenue sharing.

The pool is reduced first by music licensing. A Short with no music sends all of its share to the Creator Pool. A Short with one licensed track sends half to the pool and half to music partners, and a Short with two tracks sends one third to the pool. Your own allocation is still based on 100% of your engaged views, whether you used music or not.

Each monetizing creator is then allocated a share of the Creator Pool equal to their share of total engaged views, calculated country by country. You keep 45% of that allocated revenue, regardless of music use.

YouTube's own worked example: a $100,000 monthly pool becomes a $90,000 Creator Pool after music costs. A creator with 1% of engaged views is allocated $900 and keeps $405.

• Views before you accept the Shorts Monetization Module do not count.
• Ads shown when the Shorts feed opens, before a Short plays, are excluded from the pool.
• Views YouTube judges ineligible are excluded.

Who can earn: YouTube Partner Program thresholds

To earn Shorts ad revenue you need the full YouTube Partner Program, which requires 1,000 subscribers plus either 4,000 qualified long-form watch hours in the last 12 months or 10 million qualified Shorts views in the last 90 days. You also need to live in a country where YPP is available, and India is on that list.

There is a lower tier at 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 watch hours in 12 months or 3 million Shorts views in 90 days. That tier opens fan funding and Shopping (memberships, Super Chat, Super Thanks), not ad revenue sharing.

The rules tighten on 1 February 2027. New creators will need 1,000 subscribers plus 8,000 watch hours in 365 days or 20 million Shorts views in 90 days to join. Channels already in YPP keep their status, but every channel will need at least 10 million qualified Shorts views in the last 90 days to earn from the Shorts Creator Pool in a given month. Missing that does not remove you from YPP or affect long-form earnings. Creators must accept the updated terms by 31 January 2027 to keep full monetization.

RPM vs CPM: which number is your pay

RPM is the number that matches your pay. YouTube defines RPM as how much you earned per 1,000 views after YouTube's revenue share, counting all views, including ones that showed no ad. For Shorts it uses engaged views.

CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share, and it only counts monetized views. CPM is always higher than RPM, so a quoted CPM is not what lands in your account.

RPM also includes other income such as Premium, memberships and Super Chat, which is why two channels with the same views can show different RPMs.

Why Shorts pay so much less than long-form

Shorts earn less because there is less ad inventory per view. A long video can carry ads before and during it, all credited to that video. A Short is one swipe in a feed, and the ads between Shorts are shared across every eligible creator in the pool.

The pool also loses money to music licensing before creators are paid, and the creator share is 45%. The bigger driver is simply fewer ads per minute watched.

Country differences, including India

Where your viewers live changes your pay, because YouTube allocates the Creator Pool by each creator's share of engaged views in each country. Advertisers pay more to reach some countries than others.

AIR Media-Tech's partner data puts US Shorts RPM at about $0.33 per 1,000 views, with Australia at $0.19, the UK at $0.17, and Canada and Germany at about $0.16. These are estimates from one network's channels.

No reputable published figure for Indian Shorts RPM could be verified for this guide, so none is given here. The general rule holds: if most viewers are in lower-priced ad markets, expect the low end of the ranges above or below it.

Per million views, and how clipping campaigns compare

At the estimates above, 1 million Shorts views works out to roughly $40 to $200 for most channels, and vidIQ's real result was $95.29. That is before you meet the YPP thresholds; a channel that is not monetized earns nothing from Shorts ads.

Clipping campaigns pay differently. A brand or creator sets a rate per 1,000 views and pays from its own budget once views are verified. Live data from 390 campaigns shows a median of $1.25 per 1,000 views, and $1.50 for campaigns that pay for YouTube views. Updated 25 Oct 2026, 6:08 am IST.

The trade-off: campaign budgets run out, many clips are rejected for breaking the brief, and per-clip caps limit what one viral post can earn. Shorts revenue needs no approval but requires a monetized channel and pays far less per view. The two can stack only if a campaign's rules allow posting on your own monetized channel.